Enrico Moretti’s, The New Geography of Jobs (Houghton Mifflin Harcourt, Boston, 2012). has been exceptionally well received by many of the economic development literari. Some commentators have described New Geography as the best economic development book of 2012. And if you don’t read New Geography, you would also miss reading the best, most readable explanation and defense of innovation, knowledge-based economics and their effects on the location of jobs in the United States. There is a lot going on in New Geography. You should read on because what lies below the thematic visible tip of New Geography and innovation economics is its frank and realistic understanding of what innovation economics can do and not do, and, perhaps more important, the linkage of innovation economics with American culture and society.