City versus suburbs used to be a very big issue in economic development. It still is! So let’s take a stroll down economic development’s “memory lane”–to the days of 1950’s CBD collapse and resurrect its then- potential savior, the “father of suburban malls”, Victor Gruen. Gruen tried to save the CBD and revitalize the central city–but that has been fogged over by time. What can we learn from Gruen? Why did he fail? What lessons can we glean from these very important years when suburbs became suburbs and central cities assumed their present status in our metro areas?